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Lets All Try To Learn Something
By Max | October 6, 2007
So the other day I mentioned the site that was for sale. It was quickly bid up to $15,000 while monthly incomes were shown as about $300. I looked at the traffic, and in my estimation its getting enough traffic to produce somewhere between $600-$1000/mon. Its hard to say because the niche is Singapore, and if a lot of traffic is foreign the ad rates might not be as high as what I am used to with American sites.
I am sure the new owner must have some plan for the site, because $15000 is way too much to pay for $300 monthly income. Thats about a 4 year payback which is a long time in the web game. This is the cool part though. We get to watch exactly what changes are made to the site to optimize revenues. Although, I know a few things, I don’t claim to be a guru on the subject. I am sure some of my competitors are better at monetization of traffic, so we should watch and see what changes he comes up with. The more money you can squeeze out of these sites the more competitive offers can be made opening up options quite a bit.
Right now I see 4 main ads, one banner across the top, two adsense banners and one adsense skyscraper. Right away I would change this setup. It would be smart to change the position of the banner and the adsense banner. Since the adsense banner is pay per click, it should be featured most prominently. The other banner can be positioned lower since it isn’t pay per click.
I’d probably also add a few more CPM ads, possibly removing one of the adsense spots to do it. We’ll see what the new owner comes up with.
Check out the current ad arrangement. It won’t likely change for a week or two while the new owner is transferring the site.
Topics: Earnings Optimization |
October 7th, 2007 at 11:49 am
That is a great idea to try to learn a thing or two from this approach. We won’t have the actual numbers to really see how effective the changes are but we can see what changed that may give us a great idea for our own sites.
October 18th, 2007 at 7:25 am
Hi Max,
Great site and a great idea to learn something from others. I am a newbie here, so please forgive my stupid question, but I can’t see any ads on the page in question. Where are they?
/Morten
October 18th, 2007 at 3:02 pm
Morten,
It looks like the current owner removed the ads. He must want to try to improve the user experience before pushing more ads. We’ll see…
August 9th, 2008 at 10:41 pm
I agree. Theres nothing wrong in testing the waters first:)
August 11th, 2008 at 9:51 am
Wow, $15,000 seem like a lot of money. I wonder what kind of banner ads are going to attract enough people to make that back.
August 13th, 2008 at 4:19 am
Knowledge is power. learning more is the key to success