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Tribal Fusion Lowers My Rate
By Max | August 7, 2007
I got an email from my account rep today from Tribal Fusion. Apparently they are going to start splitting out campaigns for forums and campaigns that won’t include forums. Unfortunately, one of my larger sites will be impacted by this since most of the page impressions come from the forum there. I am not sure yet how much this will impact my earnings, but they will almost certainly be lower.
Advertisers don’t always appreciate forums because the ratio of page views to unique visitors is so high. If you are running a banner campaign, you would prefer to reach 100 different people rather than the same person 100 different times.
Hopefully this won’t impact my earnings too much. 
Topics: Ad Network Review |
August 7th, 2007 at 7:16 pm
Yeah, good for advertisers but blows for publishers. I would imagine the majority of their publisher network would be forums….
August 12th, 2007 at 11:37 am
I recently heard from Advertising.com who I used to run a CPM deal with - they have now moved me to a Revenue Share campaign instead, apparently due to an industry-wide movement away from user generated content.
I wonder how long this can last, when the whole Web movement is focussing on user generated content!
- Martin Reed