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Less Is More With Adsense
By Max | July 10, 2007
Adsense has been really kind to me since I made those ad size changes. The highest earning day I had before the changes was $27. That was a Saturday. Gaming related traffic seems to peak on a Saturday. Last Saturday I pulled down $47 through adsense. I have been doing some reading, and apparently its not just the higher CTR that is helping boost earnings. With Adsense, less is more!
When I made my ad changes, not only did I replace the 468 small banner with a 336×280 large block, I also removed one adsense sidebar unit and replaced it with an AuctionAds block. Apparently people have noticed fewer Adsense ads yield a higher return. The reason this can occur, is because you will only be showing the highest bidders in the Adsense CPC program. If your user clicks on one of four adsense links, it will earn more than if he clicks on one of twelve links, since the extra eight spot will be taken up by lower bidding advertisers. I need to do some more experimenting with this. I may need to remove some more adsense units from my sites.
Topics: Website Flipping Experiment, Article |
July 10th, 2007 at 1:56 pm
I have read several posts around the blogosphere about this subject. Many of them follow this line of thinking. When I first started blogging several posters recommended the vertical skyscraper for adsense on a sidebar. I am going to go with a smaler vertical ad to try to increase per click revenue.
July 10th, 2007 at 4:50 pm
If you can check the performance of individual ad units with channels, it couldn’t hurt to try weeding our the poorest performing ones and see what happens.
July 10th, 2007 at 5:20 pm
Cheers for that info, I didn’t even think about that. Im going to try it out.
July 10th, 2007 at 5:55 pm
Yes, I can assign channels to the individual ad units. I am going to do that and drop the poorest performing one. I have 2 adsense blocks, and 1 link unit. Which ever isn’t converting I am going to drop and see if earnings go up even more.
July 16th, 2007 at 2:53 pm
I have always considered that less AdSense blocks offers higher revenues and wrote about it back in April.
I am glad to see you are enjoying the double benefits of less ads and more revenue!
- Martin Reed