« Using Yahoo And MSN For Search | Home | How Do I Transfer A Website? - Part 1 »
Watching For The Cheap BINs
By Max | June 8, 2007
I was browsing SitePoint today when I saw this sale. The owner was asking for $525 Buy It Now (BIN) for a site which receives 10,000 uniques per month. That works out to over 300 unique visitors per day. A site with that much traffic can usually can get about $50 per month from Adsense alone. Adding other advertising would only increase revenues. Unfortunately I was too late to get the first bid in. As long as everything can be verified, this would be a great site for someone to try and flip. There really isn’t enough revenue to worry about keeping it for long.
The current seller has made several mistakes. His BIN is too low. He hasn’t fully monetized the site before trying to sell it, and he doesn’t offer proof of his current earnings. A buyer could swoop in (and verify these things) place a BIN, grab the site, monetize it, and put back up for sale in a month. I wouldn’t be surprised if I see this site again on Sitepoint in a month with the new owner looking for $1000. Thats a quick 100% ROI. Of course there does seem to be a lack of information in this sales listing. Maybe there is a reason for it. Perhaps the current owner was banned from Adsense. You would want to do your due diligence and find out these types of things before sending any money. However, upon verification, I believe a nice profit could be made on a site like this. The early bird does sometimes get the worm.
Topics: Purchase Tips |
June 8th, 2007 at 6:58 am
If you were to buy a site like that do you take over the hosting account or do you package it up and move it to your hosting service?
June 8th, 2007 at 1:07 pm
Hey this is kind of unrelated but did you receive my email?
June 8th, 2007 at 2:05 pm
Joey,
It can work either way. I usually move it to my own hosting, because I have a dedicated server, and adding one more small-medium site won’t hurt my performance.
For a larger site, I would prefer to take over their hosting plan. Moving a large site can be a little bit complicated, and typically presents a few small challenges. Since you asked, I will write about this topic today.