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Purchase Pitfalls #2
By Max | March 29, 2007
Before you buy a website, find out where the traffic is coming from. This information is commonly called the “referrers.” You want to know who the referrers are. The best referrer traffic to have is from search engines. If you know that a significant amount of traffic is coming from search engines, then you know that people are actively seeking out information that the website provides. As long as you are able to maintain the position of the website in the search engine rankings, the more likely your traffic levels should continue.
Traffic that does not come from the search engines typically comes from two other places. Significant links on another webpage or direct type in traffic. If your URL isn’t an obvious one which should receive type in traffic, then it is most likely getting traffic from a few significant links, or a lot of minor links. Make sure that upon a purchase these links are going to stick around. If they are coming from the same owners other pages, then you may want to reconsider the purchase.
Topics: Puchase Pitfalls |
June 29th, 2007 at 9:56 pm
A lot of traffic to my blog comes from Digg and Technorati. But you are very right in that being careful of sites where the top referers are sites the the seller also owns. Seen a few people snapped bad by that.